GHANA NATIONAL TEAMS SPONSORSHIP
In Ghana, Globacom is the Official Sponsor of the national teams, a relationship the company has been enjoying in Nigeria since 2008.
The successes recorded by Ghana’s Black Stars with their 2006 debut at the World Cup has been sustained through the strong backing of Glo Mobile Ghana for the Ghana Football Association (GFA). The partnership signed in 2008 has ensured a steady flow of funds for the GFA to prosecute its developmental programmes and also sufficiently motivate the members of the Ghana senior national team to more successes. Ghana emerged the first African country to qualify for the 2010 World Cup, thanks to the 2-0 win over Sudan on September 5, 2009.
The Globacom-GFA deal is complemented by a performance bonus that increases the sponsorship fee in relation to the results attained by the team. Globacom is committing over $23 million to the sponsorship of Ghana national teams and the Ghana Premier League in five years. It is an unprecedented feat in the annals of sports sponsorship in Ghana.