Globacom’s support for the nation’s entertainment industry was on Saturday night hugely rewarded at the 12th edition of The Headies Awards, where the company won the Power Brand Support Award for its contribution to the development of the music industry in Lagos.
The Headies Award, African replica of the American Grammy Awards, was inaugurated 12 years ago to reward and recognise the nation’s entertainment icons, who have, through their individual efforts, contributed to the growth of Nigeria’s entertainment industry.
At the 2018 edition of the awards held at the Eko Hotel Convention Centre, Lagos, Globacom, according to the organisers of the event, won the Power Brand Support Award because the company has been “relentless and unapologetic in its support for entertainment, as well as in leveraging on the music and entertainment industry to strike a mutually beneficial relationship through sponsorship, endorsement, VAS, tours, concerts, event partnerships, patronage and many other creative ways of opening the ‘eyes’ of many other corporate companies to join the party”.
Receiving the award on behalf of Globacom, Mr. Sola Mogaji, Senior Manager, Events and Sponsorship, said that the award was a worthy recognition for the company for its immense contributions to Nigeria’s entertainment industry.
He added that “this award is a great testimonial to our modest contributions to the growth of the nation’s entertainment industry and we are delighted that Nigerians who voted Globacom for this award are appreciative of our efforts at promoting, projecting and developing the music industry and entertainment generally in Nigeria”.
Globacom, it would be recalled, has over the years supported the entertainment industry through corporate endorsement for entertainment practitioners of all genres and by providing massive platforms for artistes and other entertainers to practice their trade through direct sponsorship of concerts such as Glo Campus Storm, Glo Rock ‘n’ Rule’; Glo Slide ‘n’ Bounce; Glo Laffta Fest; Glo Mega Music Nationwide Tour, Dance with Peter, Glo x Factor, Glo Naija Sings and the situation comedy, Professor Johnbull.
Winners at The Headies Awards were voted for by music industry practitioners such as label executives, artiste managers, on-air personalities, producers, event agencies and the result collated and audited by Alexander Forbes.