Globacom has unveiled its new brand campaign, "Never Settle For Less", alongside products created to deliver greater value and seamless digital experiences for customers. The unveiling took place at the company's headquarters in Victoria Island, Lagos, as the company marks 23 years of innovation and service in Nigeria's telecommunications industry.

Leading the lineup is the enhanced Glo Welcome Bonus, which rewards every new customer who purchases and activates a Glo SIM with 20 minutes of calls to all networks, 2GB of data and one month of free access to GloTV Premium. Existing and new customers can also enjoy more value with Talkmasta Reloaded, the upgraded version of Glo's popular "6 for 6" tariff plan. Subscribers continue to receive six free call minutes for every cumulative six minutes of calls made in a day, but now also enjoy 100MB of bonus data, double the previous allocation as well as one month of free access to GloTV Premium . The company also introduced Magic Data Bundles, a first of its kind product that gives customers their guaranteed data allocation plus an additional bonus data reward. Available at ₦1,600 and ₦3,500 price points. For the N1,600 price slab customer can get upto 10GB of additional magic data bonus. Customers on the N3,500 price slab can enjoy upto to 20GB of data. Every purchase comes with guaranteed bonus and more yet subscribers don't pay extra to enjoy.

Globacom also unveiled a significantly upgraded it Glo Café App. The refreshed platform features a modern user interface, enhanced security and additional payment options. A major highlight is Gloria, Globacom's new AI powered voice and text assistant, which helps customers find answers, resolve enquiries and discover offers within seconds. The AI Assistant engages customers in five languages, namely English, Yoruba, Igbo, Hausa, French and Spanish. Gloria is one of the first multilingual AI customer service assistants introduced by a Nigerian telecommunications company.

Guests at the event also shared personal stories reflecting the "Never Settle For Less" theme. Fashion entrepreneur Mai Atafo recalled leaving a successful corporate career to pursue his passion for fashion, a decision he described as one of the defining moments of his life. Today, he is widely regarded as one of Africa's leading fashion designers.

Dr Rueben Abati on his part noted that he had consistently challenged himself to go further rather than settle for less. He noted that this mindset has contributed to his reaching the peak of his career today. He also commended Globacom for its commitment to innovation over the years, describing innovation as the soul of business, whether in technology, business development, entertainment or other areas. According to him, Globacom has continued to stay at the top of its game by pushing boundaries.